OUR JOURNEY

Matthew founded Sequora upon recognising a common challenge: commercial responsibilities often expand faster than the frameworks needed to manage them. Sequora’s role is to help organisations strengthen those frameworks and scale sustainably.

 

His career spans senior roles within large, complex enterprises, highly competitive commercial environments, and smaller, fast-moving firms, as well as deep experience working within and alongside the UK government. This breadth has given him first-hand understanding of operating under scrutiny, margin pressure, regulatory constraint and growth ambition.

 

More recently, Matthew has advised boutique consultancies and leadership teams on growth strategy, operating model design and enterprise value enhancement.

 

As Founder and CEO, Matthew is accountable for Sequora’s direction, standards and culture, ensuring the business remains focused on work that is important, material and difficult to sustain internally.

Alison is an accomplished senior business leader with deep experience in transformation, operational excellence, and supply‑chain management across financial services and technology‑led organisations. Having lived and worked across multiple regions, she brings a pragmatic global perspective and strong cultural awareness to complex operating environments.

 

As Director of Guardian Services at Sequora, Alison designed and implemented Guardian’s end‑to‑end service model, building assurance‑led commercial services that strengthen governance, improve operational control, and provide clearer visibility of risk and opportunity to protect and grow enterprise value.

 

Previously, she held leadership roles within a major UK financial institution, driving cost governance reform, operating model redesign, and international capability development. Alison now works with organisations to enhance operational confidence and support effective commercial oversight.

Warren is a strategically focused, values‑led senior leader with over 30 years’ experience building inclusive, high‑performing learning cultures across the public, education, voluntary and consultancy sectors. He brings deep expertise in organisational development, coaching and mediation, digital HR systems, and governance, underpinned by a calm, principled and collaborative leadership style.

 

As Director of Academy Strategy and Development at Sequora, Warren designed and launched the Sequora Academy from the ground up, creating a SFIA‑ and CIPS‑aligned talent engine that strengthens future commercial capability.

 

He leads the Academy’s strategic direction, shaping its frameworks, standards and growth roadmap to ensure it delivers meaningful, scalable capability uplift and long‑term value for clients.

Samantha brings extensive experience in leading complex change programmes across the commercial, telecoms, and travel sectors to her role at Sequora Academy. She has a strong track record of enhancing service delivery, strengthening operational performance, and improving customer experience for global organisations.

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Recognised for her leadership, strategic insight, and commercial acumen, Samantha inspires teams, challenges established practices, and drives innovation to achieve ambitious outcomes.

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As Director of Academy Services at Sequora, Samantha designed the end‑to‑end service model for the Academy, developing the structures, processes, and governance that strengthen control, improve consistency, and enable organisations to build capability with clarity and confidence. Through this work, she supports clients in achieving sustainable operational improvement and long‑term success.

Vicki Solomon brings a bold, people‑first approach to building brands, driving growth, and connecting strategy with execution. With experience across global retail, international consultancy, and professional services, she blends strong commercial instinct with creative thinking to deliver marketing that makes a measurable and lasting impact. She has completed London Business School’s Digital Marketing in an AI World programme, deepening her expertise in AI‑enabled marketing, emerging technologies, and data‑driven decision‑making.

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As Head of Marketing, Vicki leads brand strategy, digital marketing, content, campaigns, and go‑to‑market activity, shaping a clear, confident, and compelling presence aligned to the organisation’s ambitions. Energetic, authentic, and highly collaborative, she is known for building momentum quickly and translating complex ideas into engaging, credible narratives. She champions innovation and creates marketing that feels human, impactful, and commercially effective.